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The Year Without Pants: WordPress.com and the Future of Work by Scott Berkun

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Chapter 10

How to Start a Fire

To understand who people really are, start a fire. When everything is going fine, you see only the safest parts of people's character. It's only when something is burning that you find out who people really are. Of course, it's wrong to set a fire on purpose, but if you have a small fire already burning, let it burn and see who, if anyone, complains, runs away, or comes to help. Similar truths are discovered by breaking rules: you need to break some to learn which are just for show and which ones matter.

In November the connector between WordPress.com and LinkedIn broke. This connector, when it worked, showed new posts on users' blogs on their LinkedIn page. This connector was one of many WordPress had with different ...

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