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The Year Without Pants: WordPress.com and the Future of Work by Scott Berkun

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Chapter 7

The Big Talk

The entire company stood out in the hot sun, assembled on the long grass lawn of Seaside's elementary school. It was time for the company tradition of taking a photo of all the employees. In the early years, this was easy, since there were fewer than a dozen people, but now with more than fifty to arrange, these photos were spatial jigsaw puzzles. Mullenweg, aka PhotoMatt, had scouted locations and realized the lawn was one of the few places that would work, since he could go upstairs at the school and take the photo looking down at the group. There he stood up on the third floor, one eye closed, the other looking through the viewfinder of his fancy camera. Below him was his small army of Automatticians, most of whom he ...

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