What You Need to Know
Giving advice is easy; it's the listening that's hard. Authors are the worst at remembering this.
Many people wonder what would happen if a famous expert returned to the front lines. Would this person really practice what he or she had preached from the safety of books and lectures? Over the past decade, I've written four popular books, and I've wondered how much of this trap I'd fallen into myself. If I were a manager again, would I follow my own advice? I wanted to know. The question was when and where.
When Matt Mullenweg, the founder of WordPress, asked me to join his company, Automattic, and manage a team, it was a perfect opportunity. WordPress powers almost 20 percent of the websites in the world, including half of ...
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