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CHAPTER EIGHTEEN

How to create new names

Use for: generating a new name for something

Naming workshops are the hardest workshops of all because it is almost impossible to come up with a good name without thinking of hundreds of bad names first. It can get exhausting coming up with lists of names and you can feel as though you aren’t making progress. People can feel defeated and pessimistic and when that happens it becomes hard to motivate them to keep going. For this reason you must build in a lot of energy, reward, inspiration, excitement and stimulus to keep people interested.

The workshop objective: to generate lots of potential ideas in order to find a good one

In naming sessions, you often know what’s not right immediately, ...

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