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CHAPTER FIFTEEN

Improving existing ideas

Use for: making sure you don’t lose the essence of good ideas when you improve them

Ideas build on each other. Every idea is made up of the many ideas that preceded it. If there are ideas that already exist that need improving, be careful not to throw away all the work that has been done to get there. It is easier to create completely new ideas than improve the existing ones, because we tend to want to create our own ideas, instead of improving on the work of others.

The workshop objective: to improve ideas by building on their strengths

When a new set of people look at an idea for the first time, they tend to come at it from a very critical mind set. Because they didn’t create it, it is easy ...

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