The Workshop Book

Acknowledgements

I have been very lucky to work with, and learn from, many clever people. This book is the sum of the relationships and experiences I’ve had with these talented professionals, and I hope it does them justice.

I was working by myself as a filing clerk in a room filled from floor to ceiling with archive boxes, when Monica Juanas rescued me and introduced me to the world of market research. Ashwin Malhotra told me what a workshop was and sent me on that first training course in creative problem ­solving. Clare Thompson, Bruce Robertson and Pele Cortizo-Burgess gave me the courage to set out on my own in the right direction.

There are people I’ve worked with along the way who continue to inspire and challenge me (in a good way!), ...