Chapter Three
Make Your Mark Outside the Mainstream
Don’t shy away from the mainstream, but don’t try to make your mark [there]. Find things that need the most help . . . and find a way to fix that which is broken. Make a name for yourself with things that other people are ignoring.
—Stuart Miller, CEO, Lennar Corporation
Entrepreneurs have many roads to roam; there is no single pathway to success. Common to the journey of those who are most successful is venturing off the proverbial beaten track. In a world that has become more competitive and increasingly driven by consumer desires, entrepreneurs must find new and creative ways to serve the needs and satisfy the wants of their customers. Innovation and invention are crucial, particularly ...
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