All three simultaneously
What if a company decides to attempt to provide all three generic strategies—low prices, great customer service, and great products? Can a company excel by doing this?
This was the situation we described at the beginning of this chapter, the one that many business owners feel compelled to pursue. After all, doesn’t the customer want all three? Why can’t you be the one to give them all three?
There are significant barriers in attempting to practice all three generic strategies, because each of them requires that the firm exhibit specific characteristics, many of which are “mutually exclusive.” That is, the characteristics required to excel in one of the strategies may be highly disadvantageous for another of the strategies. ...
Get The Winning Manager’s Playbook now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
