Customer-related goal
Whereas the net profit goal speaks to the financial health of the company in the near term, your customers determine your health in the longer term. It is very possible, and continually demonstrated by companies no longer around, that a company could generate strong profits this year while also alienating its customers, thus killing the Golden Goose.
Consequently, you might consider some type of survey to determine what your customers think about your company. Ultimately, you’d like to know if they’ll buy from you at all, if they’ll continue to buy from you, and what you have to do to ensure that they do.
Unfortunately, we don’t know of the perfect survey for every company. After all, there are great differences in the nature ...
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