Examples
On the following page are some examples, by no means meant to be comprehensive, to illustrate the nature of “goals,” however well-intentioned, that do not meet the previous criteria. Our experience indicates that many stated goals sound quite good, but that they often don’t function well as measuring sticks for success. So, we need to turn good intentions into solid unambiguous goals.
So where do you start? How do you decide what your goals should be? After all, there are virtually limitless possibilities here, because every business is different and because conditions change constantly. You can’t just “steal” the goals from the business ...
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