Drive Them Home Every Day

The frequency of these focused activities also must be high. These are not once-a-year events, but rather daily activities that directly affect the performance of your firm. Thus, every strategic discussion in your firm should include some aspect of these building blocks.

For example, if the company decided to take on a new target market, it likely would need to adopt a new sales process and a new operational process to serve that market. So, you’d bring the team together to create those new processes, thus involving the team in an important activity and responding in the best way to a significant change to the business.

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