Generic strategies
We’ve had countless discussions with business owners and managers through the years about the generic strategies that they employ. Do they try to offer the lowest prices? Or do they try to differentiate themselves by offering exemplary service or outstanding products?
Many times these managers have acted surprised at these questions. In our business, they say, we have to give the customer all three—that’s what they want.
This is actually a difficult discussion for many owners and managers, and it may be for you also. You may feel like many business owners and managers: you have lots of competitive pressure in your business and you’re probably trying to find customers wherever and whenever you can. You want to keep as many folks ...
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