Points to Remember
- The process of planning is more important than merely making a plan.
- Planning should be a regular on-going process—not a once-a-year exercise.
- The process of planning is conceptually simple:
- Identify the information required for your plan.
- Engage everyone in information collection.
- Create successful strategies.
- Constantly create new strategies in light of new information.
- Do this frequently.
- Constantly monitor business conditions to detect changes in:
- Market and industry trends.
- Company strengths and weaknesses.
- The competitive environment.
- Opportunities.
- Constantly coach the team on how to collect and analyze useful information and to formulate strategies and goals.
- Don’t be afraid to experiment ...
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