Company goals come in three flavors

When Royal started to plan his journey to the top of El Capitan, he had a vision in his mind about the outcome of his adventure. He pictured himself, happy and excited, standing on top of the granite monolith, having just become the first to climb, alone, up the 3,000 vertical feet of this famous landmark.

Royal planned this climb very carefully and purposefully, and his vision was created from his desire to be the first to solo El Capitan, as well as from his knowledge of his own skills and determination. Nevertheless, it was a highly ambitious vision—after all, no one had ever done it.

Along the way, Royal quickly discovered that this was, indeed, not just a walk in the park. He wisely broke his climb into ...

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