How to use this outline

There are many uses for a Business Plan, including:

- Informing the employees about the goals and strategies of the company.

- Planning for major expansions or new locations.

- Raising money from investors or securing a major loan.

- Preparing to sell the company.

The outline here can be used for all of these applications. The depth of information and the emphasis will vary, however, depending upon the circumstances.

For example, when the plan is developed for the employees, it serves as a cookbook for the goals, strategies, and operational tactics that will be used over the coming period, say the next year. In this case, there should be high emphasis on the clarity of the strategies and the operational tactics used by ...

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