Points to Remember
- Use the five building blocks to design your company around your customer.
- Define the right customer.
- Create the right strategies for that right customer.
- Create a sales process to secure and serve your right customers.
- Create an operations process to serve your right customers.
- Constantly build the culture.
- Embrace one of the three generic strategies.
- Low cost.
- Differentiated products.
- Differentiated customer service.
- Create detailed and specific strategies for your business.
- Use best-practice processes to ensure that you’ll achieve your goals.
- Sales process.
- Operational processes.
- Use repetition, frequency, and key employees to constantly build the culture.
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