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The Winner's Brain: 8 Strategies Great Minds Use to Achieve Success

Book Description

What can you learn about success from a robot? And why shouldn't you take a test while wearing red? In The Winner's Brain, Harvard-trained brain experts Jeff Brown and Mark Fenske explore the surprising science behind motivation, focus, and extraordinary achievement--identifying eight essential "win factors"--and why the key to success really is all in your head. The book includes dozens of interviews with notable winners, from B.B. King and Olympian Kerri Strug to the Whac-A-Mole™ inventor. Compulsively readable, The Winner's Brain will show you how to unlock your hidden potential and give yourself an edge.

Table of Contents

  1. Title Page
  2. Dedication
  3. The Winner’s Brain
  4. PART ONE - Understanding the Winner’s Brain
    1. The Partnership of Brain and Behavior
    2. What It Doesn’t Take
    3. Welcome to the Winner’s Brain
    4. CHAPTER 1 - A Quick Brain Tour
    5. CHAPTER 2 - The Amazing History of Modern Neuroscience The Search for a Winning Formula
      1. Brain Science with a Bang
      2. Living in the Moment
      3. Moving Past Damage
      4. Scanning the Winner’s Brain
    6. CHAPTER 3 - BrainPower Tools
      1. The Winner’s Profile Quiz
      2. Score
      3. Tool #1: Opportunity Radar
      4. Tool #2: Optimal Risk Gauge
      5. Tool #3: Goal Laser
      6. Tool #4: Effort Accelerator
      7. Tool #5: Talent Meter
      8. Win Factor #1: Self-Awareness
      9. Win Factor #2: Motivation
      10. Win Factor #3: Focus
      11. Win Factor #4: Emotional Balance
      12. Win Factor #5: Memory
      13. Win Factor #6: Resilience
      14. Win Factor #7: Adaptability
      15. Win Factor #8: Brain Care
  5. PART TWO - Developing Your Winner’s Brain
    1. WIN FACTOR #1 - Self-Awareness
      1. Human Nature
      2. Winners Are Authentic
      3. Body Language: Your Slip Is Showing
      4. Successful Self-Awareness, Past, Present, and Future
      5. Minding Your Own Self
      6. Is Your Talent Meter Calibrated?
    2. WIN FACTOR #2 - Motivation
      1. Map, Rev, Drive
      2. Tweezers and Trumpets
      3. Rewards Inside and Out
      4. The Flip Side of Motivation
    3. WIN FACTOR #3 - Focus
      1. What Is Focus?
      2. Blips, Bleeps, and Blinks
      3. Beating Distractions
      4. Practice, Practice, Practice
      5. Break It Down
      6. Use Your Zoom
      7. Whac-a-Mole and Go with the Flow
    4. WIN FACTOR #4 - Emotional Balance
      1. What Are Emotions, Anyway?
      2. Winner’s Brain Emotions
      3. Educating Yourself Emotionally
      4. Becoming an Emotional Prognosticator
      5. Managing Your Emotions
    5. WIN FACTOR #5 - Memory
      1. Memory Is All in Your Head
      2. Shooting from the Hippocampus
      3. Constructing a Proactive Brain
      4. Making Memories Durable
      5. Forget About It
      6. What Is Déjà Vu? What Is Déjà Vu?
    6. WIN FACTOR #6 - Resilience
      1. This Is Your Brain Being Resilient
      2. Learn to Play the Odds
      3. Grab the Wheel
      4. Your Performance Will Never Exceed Your Self-Image
      5. Find a Failure Role Model
      6. Remember, the Past Is Not a Prison
      7. When All Else Fails, Take a Break
    7. WIN FACTOR #7 - Adaptability
      1. Adaptability in Action
      2. What Plasticity Is Made Of
      3. Mindful Matters
      4. Better Brain Behavior
      5. Back to Basics
    8. WIN FACTOR #8 - Brain Care
      1. Success on the Run
      2. Inspire Your Brain
      3. Food for Thought
      4. Sleeping Your Way to Success
      5. The Power of Meditation
      6. Do “Neurobics” work?
      7. Brain Buzz
  6. Epilogue
  7. References
  8. Acknowledgements
  9. Index
  10. About the Authors
  11. Copyright Page