FOREWORD

Why? What is the why behind The Why of Work? Why should you read this book? Why should you care?

In 1979, my largest leadership development client was IBM, which was then (by a large margin) the most admired company in the world. I was a frequent visitor to IBM corporate headquarters in Armonk, New York. On most workdays someone could fire a cannonball down the halls of corporate headquarters at 5:15 P.M. and hit no one. Even the professional and managerial employees worked 35 to 45 hours per week, took time off when they had minor health problems, and enjoyed five weeks of real vacation—with no cell phones or personal computers. They took comfort in the belief that they could look forward to a lifetime of guaranteed job security.

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