The Web Content Style Guide: An Essential Reference for Online Writers, Editors, and Managers

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K, KB

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keyboard shortcuts

Many people prefer to use keyboard shortcuts where possible, such as “tabbing” between fields in login screens and forms. Not providing keyboard shortcuts adds unnecessary extra steps for your readers and can also cause serious accessibility problems.

keyword

A keyword is a form of metadata. It’s a relevant word that describes the content in a document, or that describes a particular website and/or section of a website, to facilitate a reader’s search. Keywords are not generally published on the website itself (unless they are included as part of headings) but are embedded in the HTML coding for the website pages using what is called a metatag.

Keywords are very important because most people ...