Book description
As quality becomes ever more critical in differentiating successful websites, the need for a professional approach to your content is growing. The Web Content Style Guide provides a set of standards and rules to ensure consistent quality content and a flawless service to your readers.
Table of contents
- Copyright
- Introduction
- Writing for the Web
-
Designing for the Web
- Design for the Reader
- Every Website is a Directory
- From Getting Attention to Giving Attention
- Structure is Boring, but it Works
- The Web is Also Like a Newspaper
- Web Layout is Simple Layout
- Web Design is Conventional Design
- Navigation and Search are Critical
- Design for Interactivity
- Web Design: Keep it Simple, Structured, and Reader-Centric
- An A to Z of Web Content Style
- Sample Style Guide
- Further Reading/Online Resources
Product information
- Title: The Web Content Style Guide: An Essential Reference for Online Writers, Editors, and Managers
- Author(s):
- Release date: November 2001
- Publisher(s): Pearson
- ISBN: 0273656058
You might also like
book
Writing Great Web Site Content: Because Reading on a Screen Is Different than on Paper
This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) …
book
Does Your Content Work?: Why Evaluate Your Content—and How to Start
You know that web content is the text, images, audio, and video in your website or …
book
FranklinCovey® Style Guide™: For Business and Technical Communication, Fifth Edition
FranklinCovey Style Guide: For Business and Technical Communication can help any writer produce documents that achieve …
book
Journalism of Ideas
Journalism of Ideas is a comprehensive field guide for brainstorming, discovering, reporting, digitizing, and pitching news, …