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The Wealthy Freelancer

Book Description

Being your own boss can lead to incredible profits-here's how...

Whether you call yourself a freelancer, consultant, independent contractor or solo professional of any kind, The Wealthy Freelancer: 12 Secrets to a Great Income and an Enviable Lifestyle shows you how to get the clients, income, and lifestyle you deserve. So you can put more money in the bank, enjoy more time with your family and make a great living doing what you truly love to do, free from the burden of employment...forever!

Filled with proven ideas and real-world examples from dozens of successful freelancers, The Wealthy Freelancer is essential reading for any solo professional who wants to enjoy a lifestyle that's "wealthy" in every sense of the word.

Here's a glimpse of what's waiting for you inside this book:

* Why the typical one-size-fits-all marketing advice rarely works, and a fool-proof system for determining the optimal mix of marketing activities for your specific circumstances and goals

* How to get more prospects to say "Yes!" to the fees that you propose

* Why striving to be the "best" in your field almost never works, and what to do instead

* How to charge more - and earn more - by creating new income streams closely related to your core business

* How to have more time for the life you want and still have a great income

* How to "test the waters" and land freelance work now, even if you're already employed

* Why freelancing has moved beyond creative fields and into mainstream careers such as engineering, software development, bookkeeping and more than 160 other professions

* Stories of real-life freelancers who destroy the myth that freelancers barely scrape by

And dozens more proven tips and strategies to build a more profitable and fulfilling solo business.

Table of Contents

  1. Title Page
  2. Copyright Page
  3. Dedication
  4. Introduction
  5. Acknowledgements
  6. Secret 1: Master the Mental Game
    1. Your Goals Will Guide You Through the Storm
    2. Goal-Setting Made (Very) Easy
    3. Set Standards and Prosper
    4. The Four Tenets of Mindset Mastery
    5. The IDEA Matrix for Mindset Mastery™
    6. Flex Those Mental Muscles!
    7. Perception Is Reality: How Do You View Your Business?
    8. Wealthy Takeaways
  7. Secret 2: Simplify the Process of Getting Clients
    1. The Master Marketing Formula
    2. Find High-Probability Prospects
    3. Generate Leads
    4. Get Opportunities
    5. Close the Sale
    6. Nurture “Not Today” Prospects
    7. Troubleshooting Guide
    8. Wealthy Takeaways
  8. Secret 3: Create Your Amazing Buzz Piece
    1. What a Buzz Piece Is and Why You Need One
    2. Selecting the Right Topic for Your Buzz Piece
    3. Creating Your Buzz Piece
    4. Blow Your Own Horn with a Persuasive Bio Page
    5. “But I’m Not a Writer!”
    6. Getting It Published
    7. Using Your Buzz Piece to Build Your Business
    8. Wealthy Takeaways
  9. Secret 4: Employ High-Impact Prospecting Tactics
    1. The Marketing Effectiveness Matrix™
    2. The Wealthy Freelancer’s Prospecting Mix
    3. Tapping Your Network
    4. Going Deeper with Existing Clients
    5. Smart Local Networking
    6. Networking with Social Media
    7. How Wealthy Freelancers Use Social Media
    8. Using Direct Mail
    9. Wealthy Takeaways
  10. Secret 5: Cultivate Repeat and Referral Business
    1. It Pays to Advertise
    2. Get the Basics Right
    3. Action Tips for Earning Repeat Business
    4. Referrals—Who, When, and How Should You Ask?
    5. Be Referral-Ready!
    6. Wealthy Takeaways
  11. Secret 6: Nurture Prospects Perpetually
    1. The Value of the “Not Today” Crowd
    2. Putting the Numbers in Perspective
    3. What’s Missing? Timing and Trust
    4. Start a Meaningful Dialogue with All Prospects
    5. Must-Haves: Personalization and Sincerity
    6. Key Components of a Wealthy Lead-Nurturing Program
    7. The Importance of Frequency
    8. Managing the Lead-Nurturing Process
    9. When to Move On
    10. Wealthy Takeaways
  12. Secret 7: Price Your Services for Success
    1. How Much Are You and Your Time Worth?
    2. Create a Fee Schedule
    3. “But Every Project Is Different!”
    4. Ballpark It Before You Quote
    5. Ask the “Expected Results” Question
    6. When the Client Says, “Your Price Is Too High!”
    7. Follow Up—Fast
    8. Wealthy Takeaways
  13. Secret 8: Bring Focus to Your Freelance Business
    1. The Importance of Focus
    2. Discover What You Have to Offer
    3. Identify the Market You Will Serve
    4. Position Yourself in Your Market
    5. Wealthy Takeaways
  14. Secret 9: Boost Your Productivity—Without Perspiration!
    1. Get Your &%@# to Work!
    2. Get Organized—the Low-Tech Way
    3. The 50-Minute Focus
    4. Don’t Ignore the Muse
    5. Take Time to Incubate
    6. Push Your Motivation Buttons
    7. Don’t Go It Alone
    8. Wealthy Takeaways
  15. Secret 10: Construct Your Own Work-Life Reality
    1. Correcting Limiting Beliefs About Work-Life Balance
    2. What Does Balance Mean to You?
    3. The Jigsaw Puzzle Visual™
    4. Strategies to Support Your Healthy Work-Life Balance
    5. Harmony at Home: Getting Along with Your Loved Ones
    6. Wealthy Takeaways
  16. Secret 11: Create Alternative Streams of Income
    1. Understanding Active vs. Passive Income
    2. Pay Attention to What You’re Already Doing for Free
    3. Do You Really Have to Do All the Work Yourself?
    4. Create Information Products and Sell Them on Your Website
    5. Sign Up for Some Good Affiliate Programs
    6. Teach Others What You Know
    7. Wealthy Takeaways
  17. Secret 12: Live and Work in the Wealthy Triangle™
    1. A Tale of Two Achievers
    2. Laying a Solid Financial Foundation
    3. What Does Living in the Wealthy Triangle™ Mean to You?
    4. Wealthy Takeaways
  18. Where Do You Go from Here?
  19. Opportunities and Obstacles to Becoming a Wealthy Freelancer
  20. Index
  21. About the Authors