Foreword
If there is one phrase that I cannot stand today, it is “flat is the new up.” Imagine setting yourself the target of drawing every game in a season. What a depressing mind-set.
Luckily, I have had the good fortune to surround myself with people who are dreamers, creators, and innovators. One man stands at the top of that field, Jean-Marie Dru, the original thinking man, who gave the business world the theory and practice of Disruption®.
Today and in the future some may find growth difficult. For extraordinary results one cannot take incremental steps. As Jean-Marie explains, “we must innovate in the way we innovate.” In his new book titled The Ways to New, Jean-Marie has identified and detailed a series of paths that can lead companies to make a difference through innovation.
We are living in a world highly dependent on innovation. When President Xi Jinping was asked about what would be critical for the long-term future of China, he answered: “Innovation, innovation, innovation.” In this context where innovation is increasingly decisive in the competition between companies, industries, and countries, it is key to use all available means in order to increase your success ratio.
True to the spirit of Disruption® that has been at the heart of our company for 25 years, you won't find a formula within this book that is the cure-all for discovering and creating innovation. There is no miracle process. Disruption® works through repetition, optimization, and approaching a problem ...
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