The Way You Do Anything is the Way You Do Everything: The Why of Why Your Business Isn't Making More Money

Acknowledgments

When you finish writing a book, you feel like you want to thank everyone. It certainly takes a village. So I will go the wuss route to start and thank all the friends, family, and colleagues that have always believed in me and supported me. That should cover everyone.

And now I will get specific.

To Matt and all of the wonderful folks at Wiley that were patient with a very “green” author. I appreciate your guidance, support, and direction.

To Fran and Barry Weissler for taking a chance on me 14 years ago in a job I was not ready for, probably did not deserve, and wasn't sure how to perform. Then, for teaching me how to make money, run a business, and always turn things around, and land on your feet. I learned more in that office listening to meetings and phone calls and negotiations than anyone could learn at Harvard. Thank you.

To my Hell Yeah Team at Suzanne Evans Coaching. Every day they make me look good and be better than I am. You are hardworking, dedicated, and caring. You are not just a team, but family.

To the mentors that have really mattered in my life.... David Neagle for inspiring the beliefs in this book, Adam Urbanski for opening my eyes to marketing, and Larry Winget for getting me to write, getting it published, and making it finally happen.

To my clients. How did I get lucky enough to learn more than I teach? It's an honor to be allowed into people's businesses and lives. I never take it for granted and it brings me joy every day.

To my sister, ...