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The Visual Palette by Brian Matiash

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Sony a7 IIZEISS Batis 25mm f/21/30 sec. at f/13, ISO 100June 17, 2015

CHAPTER 12

Give a Little Bit of Yourself

“Today we’re living in an anti-Waldo world, where you don’t want to blend in and have people struggle to find you. You want your personal brand to stand out like you’re wearing a red and white sweater, and everyone else has on black.”

—JAROD KINTZ

The Fine Art of Sharing

If I were to ask you to name your favorite photographer that you follow online, I suspect you’d be able to answer it relatively quickly. However, if I were to follow that up with “Why?,” do you think you’d have as clear of an answer? I bring this up because it is ...

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