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The Visual Palette by Brian Matiash

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Sony a7 IISony FE 24–70mm f/4 ZA OSS2 sec. at f/16, ISO 80June 9, 2015

CHAPTER 11

You = Your Brand

“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.”

—TOM PETERS

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Canon EOS 5D Mark IICanon EF 15mm f/2.8 Fisheye ...

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