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The Visual Palette by Brian Matiash

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Sony a7Canon EF 70–200mm f/2.8L IS1.6 sec. at f/3.5, ISO 400January 19, 2014

CHAPTER 6

The Best-Laid Plans

“Plans are nothing; planning is everything.”

—DWIGHT D. EISENHOWER

Fortune Favors the Prepared . . . Most of the Time

In my mind, I am a very methodical and organized photographer. Then again, in my mind, I’m 30 pounds lighter and have abs chiseled out of marble. The truth of the matter is that, despite my best intentions, I am not always the most prepared photographer in the world. In fact, my efforts to prepare for a shoot correlate mostly to the seriousness of the project. If I’m on a commercial shoot with deadlines and specific needs, ...

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