You are previewing The Visual Marketing Revolution: 26 Rules to Help Social Media Marketers Connect the Dots.
O'Reilly logo
The Visual Marketing Revolution: 26 Rules to Help Social Media Marketers Connect the Dots

Book Description

Get Straight to Your Customer’s Mind, Heart, Buy Button…Visually!

Skip past the filters: jump straight into your customer’s powerful visual instinct, where 83% of all human learning is processed. Craft messages that can be brilliantly expressed visually. Then, brilliantly express them. Learn the modern and timeless arts of visual persuasion from a master: Stephanie Diamond. Design irresistible visual persona. Tell masterful visual stories. Create breakthrough images, infographics, and video. Use all the visual social tools at your disposal, from Instagram to Pinterest to YouTube. Words can’t express what you need to say. Visuals will. Get this book: see how.

  • Think visually to solve marketing challenges text can’t handle

  • Utilize visual maps to craft sharper messages and strategies

  • Guide prospects on a visual journey they simply must follow

  • Make abstract ideas intensely real and tangible

  • Visually boost the effectiveness of emails, landing pages, and case studies

  • Leverage new presentation tools that go way beyond PowerPoint

  • Clear away obstacles to action with infographics, checklists, and worksheets

  • Add visuals to deepen engagement on Facebook, Twitter, Pinterest, and Google+

  • Create outstanding low-cost video for marketing and tutorials

  • Optimize your visuals for tablets and smartphones

  • Quickly improve social media performance with intuitive new visual tools

Table of Contents

  1. About This eBook
  2. Title Page
  3. Copyright Page
  4. Contents at a Glance
  5. Table of Contents
  6. About the Author
  7. Dedication
  8. Acknowledgments
  9. We Want to Hear from You!
  10. Reader Services
  11. Introduction
    1. About This Book
    2. Organization of the Book
  12. Part I: Rules for Social Media Marketers
    1. Rule 1. Recognize the Power of Visual Persuasion
      1. What You Need to Know
      2. A Visual Marketing Method
      3. Tools to Consider
      4. Ideas to Use
      5. Idea Map
      6. Endnotes
    2. Rule 2. Create Personas to Understand Your Customers
      1. What You Need to Know
      2. A Visual Marketing Method
      3. Ideas to Use
      4. Idea Map
      5. Endnotes
    3. Rule 3. Social Media Is Storytelling, So Tell Stories
      1. What You Need to Know
      2. A Visual Marketing Method
      3. Tools to Consider
      4. Ideas to Use
      5. Idea Map
      6. Endnotes
    4. Rule 4. Understand How Your Content Supports Your Business
      1. What You Need to Know
      2. How Content Fits In
      3. A Visual Marketing Method
      4. Ideas to Use
      5. Idea Map
      6. Endnotes
    5. Rule 5. Take Buyers on a Journey
      1. What You Need to Know
      2. How We Buy Online
      3. A Visual Marketing Method
      4. Ideas to Use
      5. Idea Map
    6. Rule 6. Connect Using Collaboration’s Many Forms
      1. What You Need to Know
      2. Forms of Collaboration
      3. Ideas to Use
      4. Idea Map
      5. Endnotes
    7. Rule 7. Know Your Content
      1. What You Need to Know
      2. Topic Inventory
      3. A Visual Marketing Method
      4. Ideas to Use
      5. Idea Map
      6. Endnotes
  13. Part II: Tools to Help You Create Your Visual Marketing
    1. Rule 8. Use Mind Maps to See What You’re Thinking
      1. What You Need to Know
      2. A Visual Marketing Method
      3. Tools to Consider
      4. Ideas to Use
      5. Idea Map
      6. Endnotes
    2. Rule 9. Make Ideas Tangible
      1. What You Need to Know
      2. Create Artifacts
      3. Benefits of Tangible Ideas
      4. Making Your Ideas Visible
      5. Physical Tools That Make Ideas Visible
      6. A Visual Marketing Method
      7. Tools to Consider
      8. Ideas to Use
      9. Idea Map
      10. Endnotes
    3. Rule 10. Use Diagrams and Other Data Visualization Tools to Explain Marketing Ideas
      1. What You Need to Know
      2. Tools to Consider
      3. Ideas to Use
      4. Idea Map
      5. Endnotes
    4. Rule 11. Use Visual Guides That Build on Knowledge
      1. What You Need to Know
      2. Tools to Consider
      3. Ideas to Use
      4. Idea Map
      5. Endnotes
    5. Rule 12. Use Visual Presentations to Connect with an Audience
      1. What You Need to Know
      2. A Visual Marketing Method
      3. Ideas to Use
      4. Idea Map
      5. Endnotes
  14. Part III: Content to Get Customer Attention
    1. Rule 13. Email Is Still a Powerful Visual Marketing Tool
      1. What You Need to Know
      2. Tools to Consider
      3. A Visual Marketing Method
      4. Ideas to Use
      5. Idea Map
      6. Endnotes
    2. Rule 14. Spread Your Message with Infographics
      1. What You Need to Know
      2. A Visual Marketing Method
      3. Ideas to Use
      4. Idea Map
      5. Endnotes
    3. Rule 15. Develop Case Studies and Reports with Visuals
      1. What You Need to Know
      2. A Visual Marketing Method
      3. Ideas to Use
      4. Idea Map
      5. Endnotes
    4. Rule 16. Digital Publishing and eBooks Are Here Now—Use Them
      1. What You Need to Know
      2. A Visual Marketing Method
      3. Importance of Book Cover and Visuals
      4. Ideas to Use
      5. Idea Map
      6. Endnotes
    5. Rule 17. Rock Your Visual Brand on Social Media
      1. What You Need to Know
      2. A Visual Marketing Method
      3. Ideas to Use
      4. Idea Map
      5. Endnotes
    6. Rule 18. Landing Pages Won’t Perform Well Without Visuals
      1. What You Need to Know
      2. A Visual Marketing Method
      3. Tools to Consider
      4. Ideas to Use
      5. Idea Map
      6. Endnote
  15. Part IV: Tactics for Social Media Platforms
    1. Rule 19. Visuals Are a Must on Facebook
      1. What You Need to Know
      2. A Visual Marketing Method
      3. Ideas to Use
      4. Idea Map
      5. Endnotes
    2. Rule 20. Use Twitter to Link to Visuals
      1. What You Need to Know
      2. A More Visual Twitter
      3. Tools to Consider
      4. A Visual Marketing Method
      5. Ideas to Use
      6. Idea Map
      7. Endnotes
    3. Rule 21. Instagram Is Great for Quick Visuals from Your Mobile
      1. What You Need to Know
      2. A Visual Marketing Method
      3. Ideas to Use
      4. Idea Map
      5. Endnotes
    4. Rule 22. Use Pinterest as a Marketing Hub
      1. What You Need to Know
      2. Tools to Consider
      3. A Visual Marketing Method
      4. Ideas to Use
      5. Idea Map
      6. Endnotes
    5. Rule 23. Tumblr Makes It Easy to Share Visuals
      1. What You Need to Know
      2. Tools to Consider
      3. A Visual Marketing Method
      4. Ideas to Use
      5. Idea Map
      6. Endnotes
    6. Rule 24. Google+ Is More Visual Than You Think
      1. What You Need to Know
      2. Tools to Consider
      3. A Visual Marketing Method
      4. Ideas to Use
      5. Idea Map
      6. Endnotes
    7. Rule 25. Mobile Apps Provide Visual Opportunities
      1. What You Need to Know
      2. Tools to Consider
      3. A Visual Marketing Method
      4. Ideas to Use
      5. Idea Map
      6. Endnotes
    8. Rule 26. YouTube Is the Place to View Videos
      1. What You Need to Know
      2. Tools to Consider
      3. A Visual Marketing Method
      4. Ideas to Use
      5. Idea Map
      6. Endnotes
  16. Index