Chapter 6

Visual communication and literacy

Abstract

This chapter takes a scholarly perspective to review the origins and evolution of visual communication, and its influence on the values of modern visual storytelling. We will explore the genesis of visual communication, the way it has taken shape and evolved over years of human history, how communication has morphed into analysis, and how this ultimately influences the constructs of visual literacy and visual data literacy before beginning to bridge into visual, data storytelling.

Keywords

visual communication
visual literacy
data visualization
memorability
learning
storytelling

“If students aren’t taught the language of sound and images, shouldn’t they be considered as illiterate as if they ...

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