The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works

Acknowledgments

We’d especially like to thank Michael Miclon and John Voltz for seeing the potential for this book and for urging us repeatedly to sit down and write it. Without their encouragement, we probably never would have even started this project.

We’d also like to thank all of our friends, colleagues, and fellow viral video creators who have been so generous with their time—either in reviewing early drafts, sharing their ideas, or both—particularly:

Julia Brotherton

Greg Cohen

Dan Fukushima

Stephanie Frerich

Stafford Green

Charles and Elizabeth Grobe

Matt Harding

Judson Laipply

Kent Nichols

Christopher Peterson

Stephanie Kip Rostan

Trish Sie

Tim Street

Meghan Strell

Charlie Todd

Casey Turner

David Vanderpoel

and

Cindy Voltz