Notes
All websites referenced were accessed June 2012.
Introduction
Page viii 
The estimated view count for The Extreme Diet Coke & Mentos Experiments is based on combined views of television appearances, existing online copies, and online copies that have been taken down.
Chapter 1: Everything You Know Is Wrong
Page 1 Tim Street quotation: Tim Street interview with Stephen Voltz, June 2012.
Page 3 Jonah Berger and Katherine Milkman on sharing: Jonah ...
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