CHAPTER 15Show Humanity, Not Perfection

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Numa Numa

On December 6, 2004, 18-year-old Gary Brolsma recorded a 99-second video of himself sitting in his room in front of his computer, lip-synching and mugging to the obscure Eastern European pop song “Dragostea din Tei” by the Moldovan-Romanian boy band O-Zone.

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Numa Numa

The result was silly and strange, but oddly compelling. Brolsma then edited the footage to make it even odder, intercutting a collection of random still images such as a photo of cheese where the Romanian lyrics “fericirea” (happiness) ...

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