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The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works

Book Description

The creators of the exploding-Mentos/Diet Coke YouTube sensation reveal the secrets for creating videos that have been watched by millionsStephen Voltz and Fritz Grobe—the creators of the wildly viral videos "The Extreme Diet Coke and Mentos Experiments"—provide a practical how-to guide showing what really works online and exactly how to do it using four core principles: being genuine, interesting, unforgettable, and creating a connection.Stephen Voltz and Fritz Grobe run Eepybird.com. Their videos have been viewed by more than 100 million people.

Table of Contents

  1. Cover Page
  2. The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works
  3. Copyright Page
  4. Contents
  5. Introduction
  6. Chapter 1: Everything You Know Is Wrong
  7. Chapter 2: The Most Important Idea in This Book
  8. Rule One: Be True
    1. Chapter 3: Show Me Something Real
    2. Chapter 4: Just Press Record and Do It
    3. Chapter 5: I Am the Camera. Take Me There.
    4. Chapter 6: For Marketers: Be Honest
  9. Rule Two: Don’t Waste My Time
    1. Chapter 7: Nothing but the Money Shots
    2. Chapter 8: Don’t Tell Me a Story
    3. Chapter 9: For Marketers: No #&$@ing Product Shots
  10. Rule Three: Be Unforgettable
    1. Chapter 10: Do Something Different
    2. Chapter 11: Own It
    3. Chapter 12: Capture a Unique Moment
    4. Chapter 13: For Marketers: Be Bold Enough to Be Unforgettable
  11. Rule Four: Ultimately, It’s All About Humanity
    1. Chapter 14: Give Me the Thrill of Victory and the Agony of Defeat
    2. Chapter 15: Show Humanity, Not Perfection
    3. Chapter 16: For Marketers : Let Your Brand Be Human
    4. Your Secret Weapon Music
    5. Final Words Start Your Own Epidemic
  12. Case Studies: The Four Rules in Action
    1. [1] Daft Hands: Harder, Better, Faster, Stronger
    2. [2] A Dramatic Surprise on a Quiet Square
    3. [3] The Little Girl Giant
    4. [4] Dude Transports 22 Bricks on His Head
    5. [5] The T-Mobile Welcome Back
    6. [6] Lachen in der U-Bahn (Laughing in the Subway)
    7. [7] Time-Lapse Comparison: Skyscrapers, Jigsaw Puzzles, and Noah Kalina
    8. [8] “Torn,” by David Armand and Natalie Imbruglia
    9. [9] KONY 2012
    10. [10] Old Spice | The Man Your Man Could Smell Like
  13. Notes
  14. List of Videos
  15. Acknowledgments
  16. Index