49Title Talk

 

Bill Harrington

 

 

 

 

You’ve created the perfect video, great lighting, clean audio and beautiful editing. But be careful. All your hard work can be overshadowed if you are not careful with your titles. Titles, also called CGs (short for character generator), are the words you see on the screen. But adding titles is more than typing words onto your video. Good titles look balanced on screen and add to the message. Bad titles are like an out of tune instrument—they make the whole orchestra sound bad.

When it comes to making great titles, there are a few rules to follow. Just like making good video, it takes a certain amount of planning, knowledge and a lot of experimentation. An eye for composition doesn’t hurt either. Here ...

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