The Value of Business Analytics: Identifying the Path to Profitability

SOME FINAL THOUGHTS

Analytics is one of the most exciting fields available today. History has conspired to create an opportunity like no other for those skilled in selling the value and executing on their findings. It is rare for any discipline to offer such a significant strategic impact and deliver such substantial tactical efficiencies. Because of the renewable value that analytics offers, people who are skilled in acting as change agents with the ability to transform their organizations into analytically enabled competitors will be among the most sought after in the market.

While reading this book, you should remember the following:

• Although executive management commitment is important, change often comes down to the effectiveness of the manager responsible for execution.
• Quantifying the value that business analytics brings is the first and most important step and, when effectively communicated, overcomes most challenges.
• Trust and credibility overcome whatever is left, but unless you deliver and can measure what you have delivered, it is unlikely you will get them.