UNDERSTANDING THE STRUCTURE
Our starting point is how analytics creates competitive advantage. Mapping tactical activities to strategic outcomes makes it is easier not only to create a vision but also to get management aligned with that vision. Chapter 2 focuses on the role analytics plays within strategic planning processes. Regardless of how planning is executed, analytics can almost inevitably play a significant role in creating sustainable competitive advantage. This chapter will be of most interest to those who are anxious to develop an understanding of the role analytics plays within the development of strategy.
From there, we consider how teams can understand and overcome tactical challenges. Setting a vision is critical. Equally important is delivering that vision and avoiding common execution issues. Chapter 3 focuses on the tactical application of analytics and why teams often struggle. It introduces the core vocabulary used throughout this book and outlines common organizational structures and team roles. It outlines the most common challenges faced by a business analytics team. This chapter will be of most interest to those who need to understand the practical side of business analytics without getting into the numerical detail.
Chapter 4 focuses on how to define the value of analytics. Decisions and commitment are made based on projected outcomes. When the value is unclear, commitment is hard to obtain. Chapter 4 focuses on a variety of strategies to help define the ...
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