Table of Contents
Chapter 1: Introduction and Background
Chapter 2: The Importance of Business Analytics
BUSINESS ANALYTICS: A DEFINITION
REASONS BEHIND STRATEGIC PLANNING
BUSINESS ANALYTICS AND THE TRADITIONAL VIEW
BUSINESS ANALYTICS AND THE EXTERNAL VIEW
BUSINESS ANALYTICS AND THE INTERNAL VIEW
BUSINESS ANALYTICS AND THE CUSTOMER VIEW
FOSTERING INNOVATION AND INVENTION
DELIVERING VALUE THROUGH RENEWABLE RETURN
Chapter 3: The Challenges of Tactical Delivery
CHALLENGES OF APPLYING BUSINESS ANALYTICS
FINDING THE PATH TO PROFITABILITY
SELLING THE VALUE OF ANALYTICS
MEETING AND OVERCOMING THESE CHALLENGES
Chapter 4: Defining the Value of Business Analytics
WHY YOU NEED TO DEFINE THE VALUE
PRACTICAL EXAMPLE: REDUCING CHURN IN TELECOMMUNICATIONS
Chapter 5: Communicating the Value Proposition