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The Value of Business Analytics: Identifying the Path to Profitability

Book Description

Practical guidance for managers for getting projects started and presenting the results when the project's done

This book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value proposition, (2) building the business case, (3) creating the execution plan, and (4) measuring the value.

  • Provides a plan for the execution of a successful business analytics program
  • Reveals how to communicate the value of a project once it's done
  • Presents an integrated framework for communicating the value of business analytics

Targeted toward the senior management team, this book explains what business analytics is and the value it can bring to your organization.

Table of Contents

  1. Cover
  2. Series page
  3. Title page
  4. Copyright page
  5. Preface
    1. HOW TO READ THIS BOOK
    2. UNDERSTANDING THE STRUCTURE
    3. SOME FINAL THOUGHTS
  6. Acknowledgments
  7. Chapter 1: Introduction and Background
    1. THE POWER OF INFORMATION
    2. MODERN-DAY MAGICIANS
    3. THE SECRET OF SUCCESS
  8. Chapter 2: The Importance of Business Analytics
    1. INTRODUCTION
    2. BUSINESS ANALYTICS: A DEFINITION
    3. ROLE OF THE ORGANIZATION
    4. REASONS BEHIND STRATEGIC PLANNING
    5. BUSINESS ANALYTICS AND THE TRADITIONAL VIEW
    6. BUSINESS ANALYTICS AND THE EXTERNAL VIEW
    7. BUSINESS ANALYTICS AND THE INTERNAL VIEW
    8. BUSINESS ANALYTICS AND THE CUSTOMER VIEW
    9. FOSTERING INNOVATION AND INVENTION
    10. DELIVERING VALUE THROUGH RENEWABLE RETURN
    11. SUMMARY
  9. Chapter 3: The Challenges of Tactical Delivery
    1. INTRODUCTION
    2. CORE VOCABULARY
    3. COMMON TEAM STRUCTURES
    4. ROLES AND RESPONSIBILITIES
    5. CHALLENGES OF APPLYING BUSINESS ANALYTICS
    6. FINDING THE PATH TO PROFITABILITY
    7. SELLING THE VALUE OF ANALYTICS
    8. MEETING AND OVERCOMING THESE CHALLENGES
    9. THE FOUR-STEP FRAMEWORK
  10. Chapter 4: Defining the Value of Business Analytics
    1. INTRODUCTION
    2. WHY YOU NEED TO DEFINE THE VALUE
    3. DIFFERENT TYPES OF VALUE
    4. ROLE OF THE BUSINESS CASE
    5. IDENTIFYING TANGIBLE VALUE
    6. IDENTIFYING INTANGIBLE VALUE
    7. SIMULATING BUSINESS CASES
    8. PRACTICAL EXAMPLE: REDUCING CHURN IN TELECOMMUNICATIONS
    9. SUMMARY
  11. Chapter 5: Communicating the Value Proposition
    1. INTRODUCTION
    2. WHY YOU NEED TO PLAN YOUR COMMUNICATION STRATEGY
    3. NEED FOR A COMMUNICATION STRATEGY
    4. AWARENESS AND INFORMATION RELEVANCY
    5. ORGANIZATIONAL AND SOCIETAL CULTURAL CONSIDERATIONS
    6. CONCEPTUAL RELEVANCY
    7. THE PATH TO PERSUASION
    8. PRACTICAL EXAMPLE: A FORECASTING MODEL FOR PLANNING
    9. SUMMARY
  12. Chapter 6: Creating the Execution Plan and Delivering Value
    1. INTRODUCTION
    2. WHY YOU NEED AN EXECUTION PLAN
    3. ROLE OF THE EXECUTION PLAN
    4. ESTABLISHING DIRECTION
    5. DELIVERING TO THE PLAN
    6. DEALING WITH RESOURCE CONSTRAINTS
    7. PLANNING FOR SUCCESS
    8. PRACTICAL EXAMPLE: SOCIAL NETWORK ANALYSIS
    9. SUMMARY
  13. Chapter 7: Delivering the Measurement Framework
    1. INTRODUCTION
    2. WHY A MEASUREMENT FRAMEWORK IS ESSENTIAL
    3. ROLE OF THE MEASUREMENT FRAMEWORK
    4. MEASURING WHAT IS IMPORTANT
    5. ESTABLISHING A MEASUREMENT FRAMEWORK
    6. DELIVERING THE MEASUREMENT FRAMEWORK
    7. ADVANCED MEASUREMENT CONCEPTS
    8. PRACTICAL EXAMPLE: THE ONGOING GROWTH OF AN ANALYTICS TEAM
    9. SUMMARY
  14. Chapter 8: Bringing It All Together
    1. INTRODUCTION
    2. SARAH’S CHALLENGES
    3. THE LIGHT-BULB MOMENT
    4. TRANSFORMING THE ORGANIZATION
    5. SUMMARY
  15. Glossary
  16. About the Author
  17. Index