Preface
At a time when business stakeholders are buying in to the idea of leveraging user involvement to create, iterate, validate, and optimize user interface designs, the online five-second test offers an almost-too-good-to-be-true proposition for designers and researchers. By making tests public and leveraging social media, large samples of data can be collected from actual or prospective users, often for little or no monetary investment, in a relatively short amount of time. The tool available at UsabilityHub.com, with its innovative “karma points” model, ups the ante by allowing account holders to earn credits for their own tests by taking part in the tests of others—a virtual “win-win” situation for everybody.
The impetus for this book ...
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