The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web

Acknowledgments

It takes a village to write a book. Or, rather, a community of generous colleagues, smart peers, and good friends.

First and foremost, thanks to Ziv Yaar, without whom this book would be a shadow of its current self. His words are a critical contribution to this book, but more important are his ideas and approaches, which permeate almost every chapter. I am also greatly indebted to Elan Bair and Yanling Zhang, who brilliantly live these theories about user research, segmentation, and the value of personas every day.

Many colleagues at Molecular have guided or influenced the content of this book and supported its creation. Thanks to Laura Taylor for her support and for providing the space needed to make this happen. Thanks also ...