The User Is Always Right:

A Practical Guide to Creating and Using Personas for the Web

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©2007 Steve Mulder

Acquisitions editor: Michael NolanProject editors: Karyn Johnson and Douglas CruickshankDevelopmental editor: Amy StandenProduction editor: Hilal SalaCopyeditor: Rebecca RiderCompositor: Joan OlsonIndexer: Karin ArrigoniCover design: Aren HowellInterior design: Joan Olson

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