The Unusually Useful Web Book

12 steps to web site success

Over the last 10 years, we've learned a lot about what works (and what doesn't) on the web. Whether your goal is to make money or make a difference, these 12 steps will set you up for success:

1. Know why you have a web site. Too many organizations build web sites without thinking about why. Answer these questions: How will your web site help your organization? How will it help its visitors? Deciding what to do p. 8

2. Build a site for the user. Not for you. This is the most important lesson to learn on the web: Your web site is for your users, not you. They've arrived at your site with a purpose in mind, and your job is to help them accomplish it. So focus on what they need to do, and not what you want to say. Getting to ...