CHAPTER 28

Shining Up Your Crystal Ball

Unfortunately, none of us has a crystal ball that we can look into and see the future. If we did, we would not make mistakes. The most successful companies, however, do their best to use discipline, common sense, and critical thinking to best exploit opportunities. By becoming better at identifying and exploiting opportunities, you will become a more successful organization.

This chapter focuses on how to better assess and exploit new opportunities. Too many organizations pursue every opportunity that comes their way and it hurts their ability to grow quickly and successfully. This chapter gives you strategies on how to identify those opportunities that can have the biggest impact. Usually, becoming better ...

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