CHAPTER 21

Reducing the Number of Touch Points in Your Supply Chain

If you know the story of King Midas, you will know that everything that King Midas touched turned to gold. That is how your supply chain should function. At every step in the supply chain, your product should turn to gold. Or put a different way, you need to have touchpoint leverage. When you have touchpoint leverage, every step in a process, every interaction with a customer, and every part of your supply chain process adds value. You are not just assembling something, you are enhancing it.

A typical product will go through the following steps (and others in many cases):

   1.  Raw materials are sourced from a location.

   2.  Those raw materials are moved to a production facility. ...

Get The Unified Theory of Profitability now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.