Implementing Customer Retention Strategies on the Frontlines
Organizations should always be focusing on customer retention, because it is the fastest way to accelerate growth. Your existing customers already know your organization and what you offer; so it is easy to offer them new products and services as well as help them become ambassadors to help you attract new customers. But how much effort are you putting into retaining customers you do not want? My guess is, too much.
This phenomenon is not just about not letting these customers go, which is passive. I could live with that. The issue is that you are actively trying to retain these customers. This means you are taking time and effort away from retaining the customers you do
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