Why True Profit™ Is Like Unmined Gold
The relentless pursuit of increased profit is every executive’s dream and nightmare. The motivators can change—shareholders, the stock markets, ownership, or even an executive’s compensation plan. Whatever the reason, for-profit companies are always looking for new and creative ways to increase profit.
To put it simply, there are only three ways to do that:
• Increasing revenue while maintaining costs.
• Maintaining revenue while decreasing costs.
• Increasing revenue and decreasing costs.
However, within those three ways, there are many different strategies that can be employed. This book will discuss the most effective of those strategies. However, here is a hint: the organizations ...
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