The Unified Theory of Profitability

Introduction

The concepts of accelerating growth, maximizing profitability, and boosting operational performance are not new. However, we often think about increasing profits through sales or cutting expenses or raising prices. We need to improve our sales team effectiveness and sales processes. We need to improve our closing rate. We need to see more potential customers. We need to improve our pipeline. Of course, those things are all true, but they are not the only way to accelerate revenue growth and boost profits and performance.

This book will help you identify all of the ways you can maximize financial performance and increase profit, that have nothing to do with cutting costs, hiring new sales people, or raising prices. I call this the ...