O'Reilly logo

The Ultimate Web Marketing Guide by Michael Miller

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Introduction

Marketing isn’t as simple as it used to be. A decade or so ago all you had to do was put together an advertising plan, do a few direct mail pieces, and have your publicist put out a regular series of press releases. Piece of cake, that.

Today, it’s a lot more complex. In addition to those traditional marketing activities, you have to do whatever it takes to market your company or your products online. In fact, for many businesses web marketing drives more business than does traditional marketing; it’s certainly a different (and in some ways, more effective) way of communicating with current and potential customers.

For a traditional marketer, the whole online thing can be a little daunting. I mean, there’s just so many things to ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required