EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING!
Your expert, up-to-the-minute, A-Z reference & how-to guide
Choose the right goals, media, & tools
Plan, execute, measure, & optimize
Avoid costly mistakes!
Now, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and social marketing.
It’s ALL here: SEO, pay-per-click, mobile marketing, social media marketing, “PR 2.0,” analytics, email marketing, YouTube videos, Twitter and Facebook, blogs, podcasts, and much more. Discover how to choose the right approaches, combine them into a coherent, optimized strategy, and measure your results. Find realistic answers to your most crucial questions...get “from the trenches” insights that save you money...learn to drive more value faster.
THE ONLY COMPLETE WEB MARKETING REFERENCE YOU NEED. CUTTING-EDGE COVERAGE OF THESE TOPICS AND MUCH MORE:
Creating effective web/online marketing plans and budgets
Integrating online and traditional marketing
Designing great sites--including ecommerce sites
Getting actionable answers from web analytics
Profiting from search engine marketing (SEM) and optimization (SEO)
Executing winning pay-per-click and display ad campaigns
Developing effective email lists and campaigns
Building two-way conversations with customers and prospects
Marketing on Facebook, Twitter, and other social media
Creating an online PR media room
Marketing through YouTube and podcasts
Selling through iPhone and Android apps
Managing web/online marketing coherently and efficiently
Tracking performance--and improving it!
Technical accuracy guaranteed by Econsultancy’s Rebecca Lieb