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Repeat After Us: “I Could Be the Next Steve Jobs”

SILICON VALLEY

THERE WAS ONLY ONE STEVE JOBS.

CROWDED OCEAN

DON’T BE SO SURE ABOUT THAT.

IN Chapter 2, WE WERE PRETTY HARSH on Steve Jobs, and deservedly so. There is no doubt that he was a genius and that this genius led to some pretty amazing products that built new industries and continue to touch our lives. But this genius started out, by almost all accounts, an asshole. And, despite the arguments we’ve heard through the years from defenders of Jobs and his emulators, you don’t need to be an asshole to be a genius.

This book devotes two chapters to the concept of “failure” and how it affects and defines a company, both in its early stages and after launch. Failure also affects and defines ...

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