About the Authors

CAROL BROADBENT AND TOM HOGAN are two of the most highly regarded marketers in Silicon Valley, having worked as VPs of marketing at both Fortune 50 companies and start-ups. As Crowded Ocean, their two-person marketing agency that works exclusively with VC-backed start-up teams, they have served as initial VPs of marketing for more than 40 start-ups and counting.

Although both of them enjoy their continued association with some of the hottest start-ups in the market, they also know that there is life beyond technology and Silicon Valley. Carol is a leading advocate for the nonprofit MEAction and has served on the board of two Silicon Valley education foundations. And Tom has long been active in human rights—as a professor of ...

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